Find serious franchise candidates—not just curious clickers.

Use AI to identify and target people actively exploring business ownership. Skip the guesswork, save your budget.

How It Works In One Simple Flow

Identify

Use our data to find people researching business ownership. Create licensed custom audiences based on your Ideal Franchisee Profile in the geographic areas your brand is looking to expand.

Advertise

Export the licensed custom audiences created in the platform to Google Ads and Meta. Then create targeted ad campaigns to reach these lower funnel, high-intent In-Market Candidates.

Engage

When an In-Market Candidate we’ve identified and that’s been targeted via your ad campaigns visits your website, we notify your team instantly that you have a new Engaged Candidate.

Why Choose Us?

  • Target Franchise-Ready Buyers

    Use behavioral data to reach people already searching for business opportunities.

  • Hyper-Specific Segmentation

    Filter by location, financial readiness, lifestyle, and more. You set the rules, we find candidates who match your profile.

  • Detailed Lead Intelligence

    Receive up to 40 data points per engaged candidate—including contact info, income range, franchise interest level, and more.

  • Reactivation Alerts

    Get instant alerts when dormant leads re-engage so your team acts while interest is fresh.

  • Built-In AI Sales Coach

    Understand how to approach each prospect before the first call based on their unique personality.

From ‘Maybe’ to ‘Let’s Talk’—Why Education Drives Results

Franchise Ninja helps you find people actively exploring business ownership—many of whom are unaware or unsure about franchise ownership. It’s up to your team to educate them on why franchising is the smarter path.

These candidates are early in their journey. Help them to understand why franchising is the best choice for their future. Informative messaging can tip the scales, transforming candidates who were considering sole proprietorship into your next new franchise owner.

  • We help you find serious candidates.

  • You deliver the value of your franchise model.

  • Together, we move candidates from curious to committed.

Don’t Lose Track of Dormant Leads!

Your next franchisee is making a life-changing decision. Those don’t happen quickly.

Future franchise owners can be actively engaged one day and then go dark for months at a time. Tracking these dormant leads costs your team time, money, and effort.

Now you can upload dormant leads to Franchise Ninja and be notified when they restart their buying journey.

  • We monitor your leads so you can open more locations!

  • Your leads are never shared with another brand.

  • When a lead starts researching again, we’ll send you a notification so you can re-engage quickly.

Unlock franchise growth with AI-powered candidate identification.

Today's Challenge

Across the franchise industry, only 15,000 new locations open each year. With 3,400 brands, competition for the limited pool of potentials is increasing dramatically, pushing up the Cost per Acquisition each year.

The old way of finding prospects through broad, top-of-funnel advertising isn’t working. Franchising needs a new way to identify and engage entrepreneurs - creating excitement around the prospect of franchise ownership.

Franchise Ninja helps brands expand the pool of prospective buyers by capturing the interest of more people looking to buy or own a business.

The Opportunity to Educate

Every day, millions are actively searching for business ownership opportunities. Franchise Ninja makes it easy to find these candidates so you can reach them via targeted ad campaigns.

We leverage AI to identify these entrepreneurs by:

- First and Last Name
- Location
- Verified Email Address
- Estimated Income
- Estimated Net Worth
- Interest in Franchise Brands
- And 30+ other data points

Supercharged Marketing

Adding Franchise Ninja to your marketing efforts can drive down the Cost per Acquisition and increase conversion rates by 40% or more!

How?

We move your top-of-funnel advertising to mid-funnel by identifying In-Market Candidates who:

  • Want to buy or start a business

  • Meet your ideal franchisee profile

  • Live in your target expansion areas

Your marketing team or agency can then use the data we provide to run custom ad campaigns on social media and Google Ads. Targeted messaging to your identified audience ensures you reach people who want to see your ads - making campaigns more effective.

Real-time Notifications

When In-Market Candidates visit your website, we deliver REAL-TIME alerts to your sales team.

Each Engaged Candidate is identified in the platform, where you can view their profile, level of engagement, interest in franchising, and brand-specific interests before you even say Hello!

With AI Sales Coach, you can even get tips on how best to engage with each candidate - making sure you are speaking their language and increasing your chance of converting them to a new franchise owner.

Open More Locations

With your sales team now focused only on high-value candidates who show the most potential for franchise ownership, time is not wasted vetting unqualified leads.

The future of Franchise Development is here. Your team can now focus on converting high-potential candidates into closed sales.

Data Security, Consent, & Compliance

100%

Ethically Sourced Data

100%

Compliant & Legal

100%

Fully Validated Email Addresses

0%

Of Your Data Shared

With Franchise Ninja

Ditch outdated tactics.
Modernize your marketing strategy with AI Insights and start opening more locations.

  • Without Franchise Ninja? You’re competing for the same top-funnel leads as every other brand.

  • Without Franchise Ninja? You are fighting a rising Cost per Acquisition with no improvement in lead quality.

  • Without Franchise Ninja? Critical time is wasted vetting unqualified leads.

  • Without Franchise Ninja? There’s no way to tell who’s serious and who’s just browsing.

  • Without Franchise Ninja?: You have limited visibility into who’s exploring franchising.

Short on time? Grab the one-pager.

No fluff. No filler. Just the essentials on how Franchise Ninja helps you find verified franchise candidates, build smarter custom audiences, and move faster with AI. Download the one-pager, share it with your team, and get straight to what matters. No email required.

FAQ

  • No. We don’t run your ads, write your campaigns, or manage your media spend. We provide data and insights—your marketing team can use that data to run targeted ad campaigns.

  • In-market candidates are part of the 1.5 million individuals searching for information on business ownership and purchasing a business. These individuals are not leads.

  • Engage candidates come from the in-market audience. These prospects have expressed an interest in business ownership opportunities AND have visited a franchise development website.

  • Yes, Franchise Ninja is 100% compliant and privacy-safe. All data is sourced through approved channels with full respect for user consent and platform policies.

  • Each brand must have their own license for the data. Reach out to one of our Product Ninjas to discuss special pricing for multiple franchise brands.

  • It’s a notification you receive when a dormant lead you’ve uploaded to the Platform starts researching business ownership again.

  • Yes. You’ll receive a separate Engaged Candidate Alert if they land on your site again so you can act fast.

  • No. Your uploaded leads are private to your brand. The only time another brand might see that lead is if the candidate visits their website.

Meet the Founders

Guided by Decades of Franchise and Tech Leadership

Rick Batchelor

​Rick Batchelor is co-founder of Franchise Ninja, a division of Visual Visitor. He brings extensive experience in the franchising industry. His background includes over two decades supporting franchise systems with innovative marketing solutions, as the President of ZeeWise and then as the founder of Qiigo. He also served on the Board of Directors for the Southeast Franchise Forum and as an active partner with the IFA and VetFan.

Kevin Batchelor

Kevin Batchelor is the co-founder of Franchise Ninja and Visual Visitor. His career spans over two decades in technology and software development. His deep understanding of enterprise systems, marketing technology, and a commitment to empowering businesses with practical, results-oriented marketing software make Franchise Ninja a trusted resource for franchise industry professionals.

Proud Member of

Franchise interest is happening right now. Don’t miss it.

Use the beta version of Franchise Ninja to:

  • Identify serious buyers your competitors don’t see

  • Get up to 40 key data points per candidate

  • Instant alerts when candidates engage with your website